Tuesday 9th October, 2012
3:15pm to 4:00pm
Berklee College of Music made great strides in the past three years using student content to further our admissions and public relations agendas. We make student blog posts, video, and pictures a big part of our strategy, and focus a large part of our marketing efforts on developing platforms for sharing this content, including: www.berklee-blogs.com www.youtube.com/berkleecollege www.flickr.com/berkleecollege www.berklee.edu/social-media. Topics to be explored include: 1) Gathering, developing, and monitoring student content on the web 2) Using social media and student voices to encourage two-sided conversation with prospective students (and other audiences) 3) Developing platforms for displaying student content using WordPress, Tumblr, YouTube, and other avenues 4) Case studies demonstrating the creative uses of social media and student-sourced content at Berklee and other colleges 5) Work flow and content management for student-sourced marketing initiatives.
Sign in to add slides, notes or videos to this session