Achieving Iterative Redesign: Online Content's Only Constant Is Change

A session at HighEdWeb 2012

  • Emily Looney

Monday 8th October, 2012

10:45am to 11:30am (CST)

The online content management approach of iterative redesign is earning its keep at Emory University. Externally, we find this approach allows us to keep pace with demographic expectations and online trends while also increasing the website's effectiveness as a marketing tool. Internally, it allows us to innovate within the university's existing online framework while also respecting the institutional tolerance for change. This presentation outlines the steps we take, including data analysis and content review, and demonstrates the process from start to finish to start again.

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Emily Looney

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Time 10:45am11:30am CST

Date Mon 8th October 2012

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