Reach Out and Touch Someone: Marshall McLuhan and the Tactile Web

A session at HighEdWeb 2012

Monday 8th October, 2012

11:45am to 12:30pm (CST)

In his seminal work, "Understanding Media," Marshall McLuhan contended that media are essentially extensions of human senses: print is an extension of the eye, the phonograph and radio of the ear, and so on. McLuhan did not live to see the rise of the web, but he had already predicted that the sense being extended in what he called the "electric age" was that of touch. With the tactile interfaces of the iPhone and similar devices becoming increasingly common, the medium of the web is already becoming something that we touch, as much as we see and hear it. This presentation will examine the tactile potential of the web, and suggest some ways that institutions of higher education might be able to harness that potential.

About the speaker

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Aaron Rester

Asst. VP, Web Development @RooseveltU. Songwriter/player. Freelance designer, musician, and web professional. Recovering academic. bio from Twitter

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Time 11:45am12:30pm CST

Date Mon 8th October 2012

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