Wednesday 10th October, 2012
1:00pm to 4:30pm
News content is one of the best opportunities we have to convey information about our institution. By effectively telling stories about the people, events and experiences that make our schools special places to live and learn, we can create powerful connections with our audience that drive action. But how do we do this, when the higher ed newsroom is often still churning out press releases and not exploring storytelling, new content types and the role of social media? In this informative, interactive and slightly off-kilter workshop, we’ll dive into the principles involved in shaping the modern, effective higher ed online newsroom, including: an overview of storytelling; editorial partnerships and workflow; real-time coverage; newswriting for the web; multimedia and interactive content creation; the role of social media in news; SEO; structured content; and cross-channel publishing. Then, we will put those principles to test in a real-time exercise. You may enter Clark Kent, but you will leave as a news content superhero.
Principal @crosstowncomm | Co-founder @meetcontent | #highered, nerdy things, music, kittens, #Somerville, #MBTA, my weird/awesome life | Prone to candor & awe bio from Twitter
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