Building a Student-Powered Marketing Machine

A session at HighEdWeb 2012

  • Frank Ameka
  • Annette Liskey

Tuesday 9th October, 2012

4:00pm to 5:30pm (CST)

JMU Technology and Design provides creative services to all units in University Unions. Our clients include Event Management, Fraternity and Sorority Life, Off Campus Life, Student Activities, and Leadership Programs as well as the bldg. operations for the campus centers where those teams reside: Festival and Madison Union. We have nearly two dozen employees, but only two are full-time staff members. The rest are some of the most talented students on campus, not only Art and Computer Science majors but also Finance and Business students. Each provides his or her own unique contribution. In the words of a recent graduate: "As individuals, we are quirky, poorly-tuned instruments...but together, we are a perfect symphony." We help our clients market their services and programs by providing high-quality design, photo/video and reporting services for online and offline media. We design logos, posters, brochures, awards and certificates (just to name a few). Our developers build websites, the designers make them beautiful and the photographers, videographers and writers work together to create meaningful content. Our services evolve with the changing the needs of our clients and the opportunities presented by emerging technologies. We support and promote the mission of University Unions, "Create a community that prepares students to become educated and enlightened citizens." We support our student employees by allowing them to practice their crafts in a challenging but collaborative environment. We want to support the larger community of higher ed. web professionals by providing a case study of what we do, how we do it and the lessons we learned along the way. What We Will Cover Our intention is for this presentation to provide very specific, actionable information on: The benefits of having an embedded creative services and marketing team in your student union, campus and/or IT department. What it takes to create a creative services unit administratively. How to recognize, recruit, attract, reward and retain the most creative and talented student employees. Defining and measuring success for clients and student employees. Creating a sustainable, active, professional creative community by having former student employees that are employed, advise on current projects, job prospects for current employees and changing industry standards.

About the speakers

This person is speaking at this event.
Frank Ameka
This person is speaking at this event.
Annette Liskey

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 4:00pm5:30pm CST

Date Tue 9th October 2012

Session Hash Tag


Short URL


View the schedule


See something wrong?

Report an issue with this session