Tuesday 9th October, 2012
4:00pm to 5:30pm
How do [web] departments within higher learning institutions meet their rapidly-changing goals when confronted with the glacial pace of bureaucratic inertia? This conversational and interactive presentation will engage participants in the story of one web team’s answers to that question. The effectiveness of the web team at UT's McCombs School of Business was transformed by a radical reorganization and careful application of strategic principles over a year's time. Formerly lacking in oversight and organization for online content and architecture, the team struggled to address a seemingly infinite number of requests from all over the school. Because we were unable to manage the overwhelming litany of needs, colleagues in other departments lost trust in our capacity to get the job done. Now, a year later, we have applied the kind of organizational principles that ushered in a new era of collaboration and real, immediate change. The way we have worked to re-position our department enables motivated innovators to do what they do best. We will discuss the methods we’re using to improve our utility to the entire school, including establishing a higher-level strategy to determine overall business needs as opposed to one-off items; gaining buy-in from others on the importance of long term infrastructure improvement above reactive development; and building the essential relationships to support and sustain change. We will cover the day-to-day organizational details, as well as the big picture thinking. This presentation will provide energizing ideas and insights that participants can take away, modify, and apply in their own environment.
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