Tuesday 9th October, 2012
4:00pm to 5:30pm
Sometimes the best way to market your college or university is to offer better customer service to your students than your competition. How can you do this? By listening and talking back! Many of us use social media to share information, but we don’t invite a dialogue. Did you know that you can increase your enrollment and retention rates by simply taking part in the ongoing conversation? By answering questions and taking the time to help students succeed, colleges and universities can highlight customer service as a focal point and encourage social retention at the same time. When students feel as though someone is listening and is there to help them, they are more likely to engage, enroll and stick around.This session will explore simple ways that you can reach out to your students using tools that the students themselves are using and without hiring additional personnel to maintain the conversation. We will explore traditional Facebook Pages and Groups vs. custom social networks and explore the benefits of doing it yourself and of forging partnerships with vendors to provide custom services.
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