Tuesday 9th October, 2012
4:00pm to 5:30pm
Don’t let your web users be distracted by poor grammar, unnecessary words, and undecipherable content. Explore useful tips and tricks that help you in your day-to-day workweek including: a (fun, seriously!) brush-up on grammar - laminated cheat sheets included; discussion of style usage -AP, Chicago, or something all your own? How to use, enforce and be consistent; writing/editing for the “F-shaped” pattern (here’s looking at you, Jakob Nielsen) to improve web content and then also structuring more in-depth content to get your users what they need. Watch your analytics improve!
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