Social Business Planning in Higher Education

A session at HighEdWeb 2012

  • Liz Gross

Tuesday 9th October, 2012

4:00pm to 5:30pm (CST)

One of the biggest issues around the practice of social media in higher ed is the difficulty of integrating all that we do. Individual departments and offices need to engage and communicate directly to their target audiences but that can lead to fragmentation, duplication of efforts and major inconsistencies in brand identity and messaging. So how do you support the work of social media in higher ed without getting in the way? Through effective Social Business, which provides the framework and support to maximize the effectiveness of social media, and can change the way colleges and universities interact with their stakeholders.

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Liz Gross

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Time 4:00pm5:30pm CST

Date Tue 9th October 2012

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