Social Media Stream

A session at HighEdWeb 2012

  • Sheri Lehman
  • David May

Tuesday 9th October, 2012

4:00pm to 5:30pm (CST)

Chapman University's interactive Marketing Specialist wanted to boost online engagement for our 2012 commencement ceremony. The Web and Interactive Marketing team believed a physical social media space could raise awareness of our handles and encourage commencement attendees to participate in the conversation, plus provide customer service. Our team built this product from the ground up and it was well received by students, families and visitors. Tweets, both from CU and commencement attendees, using the official university hashtags, handles and keywords appeared on the Social Stream. Throughout Commencement Weekend, we targeted our key audiences by tweeting parking maps and event reminders for guests, answering questions for families, and highlighting keynote speakers for graduates -- we even reunited a lost puppy with his owner! Chapman’s administration was pleased with the 29.5 percent increase in Twitter engagement and 17 percent increase in fan participation on Facebook. They have encouraged us to move forward with using the Social Stream at future Chapman events.For more information, visit our Storify at http://goo.gl/fkp45

About the speakers

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Sheri Lehman
This person is speaking at this event.
David May

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Time 4:00pm5:30pm CST

Date Tue 9th October 2012

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