We Want Your Definition: A Microsite to Crowdsource the Brand

A session at HighEdWeb 2012

  • Gene Begin

Tuesday 9th October, 2012

4:00pm to 5:30pm (CST)

Redefining a word can be overwhelming -- and so can facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite and you have Babson College’s Redefining Entrepreneurship campaign. At the heart of the campaign was the define.babson.edu microsite, the central hub which was the call-to-action for institutional branding across multiple channels. While showcasing the site's success to date, this poster session will use the HighEdWeb attendees to crowdsource how both entrepreneurship and social innovation are defined within higher education.

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Gene Begin

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Time 4:00pm5:30pm CST

Date Tue 9th October 2012

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