Tuesday 9th October, 2012
4:00pm to 5:30pm
Building an Academic Health Center web presence is a unique challenge. It is the crossroads between academic institutions, research entities and clinical medical practices, combining the concerns of both a higher education institution and a medical facility. Starting from a patient-focused audience perspective, UF&Shands, the University of Florida Academic Health Center, radically transformed its web presence. In under a year, over 300 websites from six colleges, five major research institutes, five hospitals and scores of related clinics - spread geographically across Florida - have been moved into an integrated, multi-platform web environment. In our poster presentation, we’ll outline the process we used in successfully deploying a multiple CMS system (Drupal and WordPress) that builds from numerous data sources to create a unified taxonomy-driven, patient-focused portal and how that portal delivers dynamic content to the WordPress systems running concurrent to it. We’ll also discuss how communications, marketing, administration and content providers came together to drive the process and developed a unified visual branding for the system.
Meddling Do-Gooder. Assistant Web Manager for UF Health, Creative Director for Union Design & Photo. Unitarian Universalist, father, wanderer. Up for karaoke?
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