Friday 27th July, 2012
8:30am to 8:30am
The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market at them. You have to consider how you engage with them, in turn creating a culture of education evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube for instance, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with prospective and current students, it is important to consider what role re-mixable media will play in promoting your school. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of re-mixable media in marketing, there is value in giving away something for nothing.
Web-tech head, Buddhist(ish), theatre geek, fountain pen guy, author of Walking and dotCMS From the Ground Up. All comments posted here only represent my views. bio from Twitter
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