Thursday 27th September, 2012
11:15am to 11:45am
Discover tools you can use to gain a deeper understanding of your audience's needs, and learn how to incorporate what you’ve discovered into their design work as frog’s David Sherwin explains the importance of knowing your audience.
Gaps in knowledge about your user's needs are what most often cause a website or application to fail to meet a user's expectations. In this talk, David will demystify the role and use of research in the day-to-day work of an interactive designer. He’ll draw on his own experience as a design research lead for frog, where he helps coordinate teams in conducting U.S.-based and global research programs. You’ll walk away with a list of resources you can draw from to begin practicing specific research methods and tools. You’ll also learn how to sell the value of research to your client's boss's boss—it's not as hard as it looks!
Author of Creative Workshop (out now) and Success by Design (November) from HOW Books. Loves: wife, yoga, cacao, UX. Principal Designer at frog in SF. bio from Twitter
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