Creating Actionable Insight with Competitive Analysis

A session at HOW Interactive Design Conference West 2012

Monday 29th October, 2012

11:00am to 11:30am (PST)

The competitive analysis is crucial to research in branding, website and product design. If done right, it should lead to insight about the landscape that generates ideas on how to solve visual and UX problems.

To make sure your analysis is on the right track, Stuart Silverstein will showcase different types of competitive analysis available to visual and UX designers, explain the techniques for documentation, as well as help you see what insights you should look for in each type of analysis. Finally, he’ll look at how your analysis should influence design decisions and help you create a better product.

About the speaker

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Stuart Silverstein

Lover of all things simple that work. Fixer of all things that don't. UX/IA Consultant for e-Commerce. bio from Twitter

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Time 11:00am11:30am PST

Date Mon 29th October 2012

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