Unbelievable Ecommerce

A session at HOW Interactive Design Conference West 2012

Tuesday 30th October, 2012

3:15pm to 3:45pm (PST)

In this session, Paul Boag will explain how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

You’ll learn:
* Why it’s important for the designer and client to work together
* How to build a site based on testing and metrics
* How to focus the user on key functional components such as shopping baskets
* How to reduce cart abandonment
* How to tie together the online and offline experience

About the speaker

This person is speaking at this event.
Paul Boag

A dad, blogger, author, speaker, christian, husband, entrepreneur, boss, geek, optimist, web designer, digital strategist and podcaster. bio from Twitter

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Time 3:15pm3:45pm PST

Date Tue 30th October 2012

Short URL


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Books by speaker

  • Website Owner's Manual

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