Unbelievable Ecommerce

In this session, Paul Boag will explain how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

You’ll learn:
* Why it’s important for the designer and client to work together
* How to build a site based on testing and metrics
* How to focus the user on key functional components such as shopping baskets
* How to reduce cart abandonment
* How to tie together the online and offline experience