Sessions at Health Care Experience Design 2012 about Mobile Apps on Monday 26th March

A set of stubborn myths are driving the development of flimsy mobile experiences that patronize and frustrate. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques that will future-proof your mobile efforts.