Content Strategy: How to Become a Jedi Master of Your Digital Universe

A session at IA Konferenz 2012: Content Strategy

Friday 11th May, 2012

9:15am to 10:15am (CET)

Websites. Social sites. Mobile sites and applications. Digital signage. Kiosks. Today, your digital universe is more complex than ever. What does this complexity mean for your approach to content? How can you avoid content problems and truly become a digital Jedi Master? Colleen will answer these questions and more in this lively opening keynote.

Location: Casino Zollverein (Track 1)

A veteran of the interactive industry, Colleen Jones has guided or supported strategic initiatives for global brands, government agencies, boutique brands, and savvy startups. She has presented about content strategy, user experience, and interactive marketing around the world.

Colleen shares principles for compelling web content in her book Clout: The Art and Science of Influential Web Content.

Colleen Jones is principal and founder of Content Science.

About the speaker

This person is speaking at this event.
Colleen Jones

Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content.

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Time 9:15am10:15am CET

Date Fri 11th May 2012

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Books by speaker

  • Clout

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