Add an eventWorkshop 2 - Margot Bloomstein: Content Strategy: What, Why, and Why Should You Care?
A session at IA Konferenz 2012: Content Strategy
Thursday 10th May, 2012
2:00pm to 6:00pm
Are you ready to add content strategy to your resume? We'll gain some practical, hands-on experience together. Let's put a few sample organizations through the paces of "typical" process in a website redesign engagement.
First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then we’ll discuss how you can use this foundation to conduct a content audit, and work together to do it. Finally, we’ll ask “so what?”
We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.
Margot Bloomstein (USA) ist Autorin von "Content Strategy at Work" und einer der ganz großen Namen aus der Content Strategy Szene. Margot ist regelmäßig zu Gast bei namhaften Content Strategy Konferenzen.
Location: red dot design museum
About the speaker
This person is speaking at this event.
Appropriate, Inc. brand and content strategist; author of Content Strategy at Work: http://t.co/CPwL5eJP Dog lover.
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