Ubiquitous Information Architecture: Towards a Cross-Channel Strategy

At the crossroads of ubiquitous computing and the Internet, information blurs the boundaries between products and services to enable cross-channel, trans-media, physico-digital user experiences. This "intertwingularity" presents an unprecedented opportunity to re-imagine information architecture.

Never before have we been able to employ such a powerful combination of networks, devices, and sensors to capture and share knowledge and to create meaningful user journeys. In this session, we'll connect the dots between classic and cross-channel information architecture. We'll pay special attention to the integration of mobile and social into a "web strategy" that's responsive and future-friendly. And, we'll explore how experience maps and "IA thinking" can improve the process and product of information architecture, content strategy, and user experience design.

Location: Casino Zollverein (Track 1)

Peter Morville is president and founder of Semantic Studios, a leading information architecture and user experience consulting firm. He is best known for helping to create the discipline of information architecture, and he serves as a passionate advocate for the critical roles that search and findability play in defining the user experience.

Peter's new book Search Patterns (co-created with Jeffery Callender) illustrates patterns of behavior and design across the categories of web, e-commerce, enterprise, desktop, mobile, social, and realtime search and discovery; and covers such diverse topics as relevance ranking, faceted navigation, multi-touch, and augmented reality.

Peter's last book, Ambient Findability, explores search, wayfinding, marketing, information interaction, literacy, librarianship, authority, and culture at the crossroads of ubiquitous computing and the Internet.

Peter is also co-author (with Louis Rosenfeld) of the best-selling book, Information Architecture for the World Wide Web (over 120,000 copies), named "Best Internet Book of 1998" by Amazon and "The Most Useful Book on Web Design on the Market" by usability guru Jakob Nielsen.