Sessions at IA Summit 2012 about Adaptive Web Design on Friday 23rd March

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  • Adapting Ourselves to Adaptive Content

    by Karen McGrane

    For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

    At 10:30am to 11:15am, Friday 23rd March

    In Empire III, Hyatt Regency New Orleans

    Coverage slide deck