Crowdsourced unmoderated usability testing is sometimes used to get user feedback on small tasks. It is a quick and dirty approach that yields results of variable quality levels, and that often requires considerable compromise on participant demographics.
Join me in this session to explore how to take crowdsourced usability testing beyond microtasking and use it successfully for hour-long remote unmoderated sessions and longitudinal studies. We will cover lessons learned in participant recruitment, task plan writing and data interpretation.
21st–25th March 2012