Sessions at IA Summit 2012 about Humanism

Friday 23rd March 2012

• Making Business Human: Delivering Great Experience in a Connected Age

  by Peter Merholz

  Through the 19th and 20th centuries, the industrial and information ages, businesses became increasingly mechanistic, and the people working in them were seen as cogs executing tasks. With the 21st century we’re moving from information to relationships, products to services, consumption to meaning. Concepts like design thinking, innovation, and customer experience are not goals in and of themselves, but indicators of a deeper, more fundamental shift: in this connected age, business must re-connect with those things that make us human.

  In this presentation, Peter will explain the remarkable opportunities for businesses that engage humanism, and explain the steps your organization must take in order to embrace this new model.

  • Humanism

  At 2:45pm to 3:30pm, Friday 23rd March

  In Empire III, Hyatt Regency New Orleans

  Coverage slide deck