Sessions at IA Summit 2012 about Mobile

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Friday 23rd March 2012

  • The Myths of Mobile Context

    by Josh Clark

    The mythical mobile user who's always distracted and in a rush doesn't always, or even usually, exist. Yet too often we design for that context, creating mobile apps and websites as lite versions of desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.

    At 2:45pm to 3:30pm, Friday 23rd March

    In Empire I, Hyatt Regency New Orleans

    Coverage slide deck

Sunday 25th March 2012

  • Cross-Channel Search: Design Approaches for Mobile and Tablet

    by Greg Nudelman

    The rise of smartphones and tablets is an unprecedented opportunity for all kinds of search to escape traditional limits and become the single best way to access information. In context. Real-time. Come hear practical tips for designing search with tap-ahead, geo-location, still image and video input, voice and unprecedented personalization… While juggling crushing constraints: limited screen real estate, fat fingers, spotty connections, multi-tasking and shortened attention span. From the author of "Designing Search: UX Strategies for eCommerce Success" (Wiley, 2011).

    At 10:45am to 11:30am, Sunday 25th March

    In Empire II, Hyatt Regency New Orleans

  • A Different Grid: Multi-Channel Service Design, the African Way

    by Franco Papeschi

    Recent evolutions in mobile technologies are fostering new modes of interactions and allowing the creation of services that work seamlessly across devices. The same is true in Africa, given a penetration of mobile phones well over 50% of the population. The difference? Many: dumbphones instead of smartphones; low literacy level limits the possibility to use text-based services (be it web or SMS); scarcity of PCs; importance of community radios in rural areas.

    Starting from projects on voice-based services for farmers in West Africa, the talk presents some of the most interesting cases of multi-channel approaches – that combine different eras of technology in one service. It details the possibilities that voice-based interactions can give to illiterate people to access information available on the web, as well as create a community-based repository of information. In conclusion, it reflects on the learnings and how these can be applied to Europe and North America.

    At 11:45am to 12:30pm, Sunday 25th March

    In Empire II, Hyatt Regency New Orleans

    Coverage slide deck