Sessions at IA Summit 2012 about Social Comfort

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Sunday 25th March 2012

  • Getting More Out of Social with Focus on Social Comfort

    by Thomas Vander Wal

    By putting the focus on social comfort and its three elements: people, tools, and content you will have greater ease at what the hinderances are for users of social platforms and features. This focus also provides an easier means to see how to resolve the issues through as they map to how people are social. This focus helps not only see the limitations of how people interact socially, but how to bring social comfort into the mix to help resolve the issues and meet your goals.

    Comfort made understanding the problems easier and the use of it with social issues around people (a large hurdle in social for mainstream use), tools (few people understand social interaction elements), and content (people may want to share but are far from confident in the subject matter).

    Having comfort as a focus for projects helps seeing problems and their solutions in a different light.

    At 9:30am to 10:15am, Sunday 25th March

    In Empire III, Hyatt Regency New Orleans

    Coverage slide deck

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