The Summit kicks off with a lively conversation that explores the boundaries, possibilities, opportunities and practicalities of designing for experience across channels. Dave Gray, founder of XPLANE and now SVP of Strategy for Dachis Group will host the conversation. Joining Dave on stage will be cross-channel experts Shelley Evenson, long-time service design educator and now research manager at Facebook, and Ben Reason, Director at live|work, a pioneering service design firm. In an active, insightful discussion these three innovators will explore what it means to the IA and UX communities to design across channels. They will share the opportunities that are out there, how to get involved, and how you can benefit from cross-channel thinking in your everyday work.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
We will explore the evolution of technology in emergency response, with a special focus on advances in geographic systems, incident management, social media and policy in New York City since September 11, 2001. What technologies do emergency responders in NYC use? How have events like 9/11 and other incidents influenced technology advances? What effect, if any, has the change from a Law Enforcement Mayor to a Media Mayor had on data policy? What are the challenges and opportunities of open government data? How is social media being used in NYC and elsewhere to engage the public in emergency preparedness and response? And, finally, are app contests and hackathons an effective way to improve public services in difficult economic times? The session will conclude with a Town Hall discussion of how the IA community can support emergency response efforts throughout each of our own neighborhoods.
by Mike Leftwich and Dorelle Rabinowitz
Designers, IAs – want to really know what your Agile team members think about UX? Want to know how to truly be on the team, how to work smoothly within the Agile process, and how to leverage Agile to make your work more effective?
Dorelle and Mike have partnered on multiple Agile teams, translating a desktop product into both mobile and tablet channels. Based on their experience together (as a UX designer and a software engineer/ScrumMaster) they will give their perspectives on how to effectively integrate UX design practices into an agile team. This is a practical session with real-world examples of both successes and challenges. They will tell you what’s worked well and what hasn’t, and how they’re continually adapting their processes as the team grows and changes. This session is a chance for UXers to learn about effective Agile and UX from an engineering perspective.
by John Yuda
Responsive web design has been the hot topic of 2011, but the discussion has focused on displaying content on different size screens, from mobile to desktop. This is important, but it is only part of the story.
We need to design for a wide range of device capabilities:
a range of screen sizes
varying input types (keyboard and mouse, touch, etc)
unpredictable network speeds
And in the next few years, we'll also have to consider:
voice-based input and output (like Siri)
gesture-based input (like Microsoft's Kinect)
very large displays
Learn how accessibility techniques like ARIA, HTML5 and other developing technologies help us tackle these problems right away, as well as preparing us for unknown devices in the future.
by Peter Stahl
Most interactions have an underlying rhythm. For example, an application may ask you to scan a list of items, then click one, leading to another list to scan and click. Scan, click, scan, click. You can get into a groove. Systems increasingly have rhythm too: animated transitions, hover responses, and digital physics. Static is so last year. But sometimes it's wise to break rhythm. And besides, rhythm alone isn't enough. The best experiences induce a state of "flow," during which users get into such a groove that mechanics disappear, time falls away, and the experience itself becomes intrinsically rewarding. (Wouldn't that be awesome?) Designers own rhythm. Yet our work practice lacks appropriate tools and vocabulary. How do you portray a groove in a wireframe or PowerPoint deck? Examples from other fields can help. We'll see how it's done in animation and movies, game systems, music and choreography.
These days, networking is essential. It's how employers fill 70 percent of their job openings, and well-connected UX professionals earn higher incomes.
But with most networking activities geared towards extroverts, what are Introverts—who often find being around other people draining—to do?
It turns out that many characteristics that define an introvert also make them wonderful networkers. Introverts are comfortable making one-on-one connections, they know how to develop meaningful relationships and they're excellent listeners. Introverts just need to align their networking activities with their innate strengths.
In this session, I'll share the tools that have enabled me to grow my network without changing my introverted personality. If you're intimidated by our extroverted world, this session will guide you toward your own networking success.
This talk will help UX professionals:
1. leverage existing communication skills that work well for an introvert
2. learn how to choose appropriate networking events
3. maintain the network by focusing on helping others
E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge. First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then learn how to create consistency between long-form web copy, action-oriented forms, and pointed Tweets. Discover how to prioritize features and content types across platforms by looking at examples that do this well, and those that don’t. Finally, respond to responsive design with a strategy to adapt content across platforms but still stay true to the brand.
Brands large and small are placing increased importance on delivering a seamless, cross-channel customer experience. But most corporations struggle to define and communicate internally one vision for the experience and to coordinate design and implementation activities across the organization to realize that vision. The result: a customer experience that is the sum of its disjointed parts rather than a meaningful whole.
In this talk, I will explore this phenomenon and share the following:
If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn't get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.
Picking up from the session Stephen P. Anderson gave last year on "The Stories We Construct" (a biological look at the narratives that influence behavior), this session focuses on how we come to perceive—and respond to— information. From phantom limbs to magicians fooling our senses, Stephen proposes a model that makes sense of how we truly experience information. Practical? You'll leave with a deep understanding of everything UX is about and an awareness of common practices that don't account for this knowledge.
In 2010 the new AOL leadership created the Consumer Experience group to put the consumer at the heart of the product design and development process, and to ensure that AOL ships only high-quality products. One of the tactics we adopted to address UX-related issues, large and small, was to focus on fixing the most basic broken experiences first. This established a quality baseline, and created a culture of strict attention to detail and constant pitching in together to fix what needs fixing.
Some of the questions we are going to address during the talk are:
Through the 19th and 20th centuries, the industrial and information ages, businesses became increasingly mechanistic, and the people working in them were seen as cogs executing tasks. With the 21st century we’re moving from information to relationships, products to services, consumption to meaning. Concepts like design thinking, innovation, and customer experience are not goals in and of themselves, but indicators of a deeper, more fundamental shift: in this connected age, business must re-connect with those things that make us human.
In this presentation, Peter will explain the remarkable opportunities for businesses that engage humanism, and explain the steps your organization must take in order to embrace this new model.
by Josh Clark
The mythical mobile user who's always distracted and in a rush doesn't always, or even usually, exist. Yet too often we design for that context, creating mobile apps and websites as lite versions of desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.
by Kyle Soucy
When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? This is where collaging can help.
Collaging is a projective technique where participants select images that represent how they feel about a specific topic. The participants then explain the reason they chose each image to the moderator. The collage becomes an instrument for participants to express needs and feelings that they might not have otherwise been able to articulate.
This presentation will provide an introduction to collaging and explain everything you need to know to conduct your own study. A live demonstration of a Collaging exercise will also be performed with some participants from the audience!
Of old, narrative and storytelling were used to weave useful pieces of information into stories that could be handed down orally, generation after generation. These were usually stories of traveling, quests for an elsewhere. In the past hundred years, the maturing of mechanical reproduction of music, images, and movement, has changed this seamless narrative immersion into self-conscious reflection, physical struggles into psychological tensions, and traveling the world into traveling the mind and soul.
Through a series of examples, including Bram Stoker’s Dracula (1897), camp musical videoclips (1980s), early videogames such as “The Secret of Monkey Island” (1990), and movies such as “Groundhog Day” (1993), this presentation will argue that as ‘digital’ matures and becomes one again with ‘physical’, immersion in cross-channel experiences will be achieved through non-literal, abstract navigational grammars and place-making, and the language we will use, the pervasive sense-making layer that will weave experiences into stories once more, will be that of information architecture.
21st–25th March 2012