Friday 23rd March, 2012
1:45pm to 2:30pm
Brands large and small are placing increased importance on delivering a seamless, cross-channel customer experience. But most corporations struggle to define and communicate internally one vision for the experience and to coordinate design and implementation activities across the organization to realize that vision. The result: a customer experience that is the sum of its disjointed parts rather than a meaningful whole.
In this talk, I will explore this phenomenon and share the following:
Patrick Quattlebaum is a Design Director at Adaptive Path with an unhealthy love for holism, humanism, and progressive change.
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