What's Your Perception Strategy? (Why It's NOT All About Content)

A session at IA Summit 2012

Friday 23rd March, 2012

1:45pm to 2:30pm (CST)

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn't get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.

Picking up from the session Stephen P. Anderson gave last year on "The Stories We Construct" (a biological look at the narratives that influence behavior), this session focuses on how we come to perceive—and respond to— information. From phantom limbs to magicians fooling our senses, Stephen proposes a model that makes sense of how we truly experience information. Practical? You'll leave with a deep understanding of everything UX is about and an awareness of common practices that don't account for this knowledge.

About the speaker

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Stephen Anderson

Designer, speaker & consultant. I created @getmentalnotes & wrote the book Seductive Interaction Design. I’m also a bit of a maverick and a foodie (unrelated) bio from Twitter

Next session in Empire II

2:45pm Broken Experiences: Fixing UX One Pixel at a Time by Gabi Moore and christian crumlish

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Time 1:45pm2:30pm CST

Date Fri 23rd March 2012


Empire II, Hyatt Regency New Orleans

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Books by speaker

  • Seductive Interaction Design

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