Deconstructing Delight: Pleasure, Flow and Meaning

A session at IA Summit 2012

Saturday 24th March, 2012

2:30pm to 3:15pm (CST)

There’s a vast difference between designing an experience that doesn’t suck and one that drives engagement. We’re good at eliminating frustration. It’s easy to observe whether your customers are unhappy, and then just not do that. But users’ expectations are higher.

Some companies are creating great experiences. From the outside, it looks effortless. But you know it’s not. The user part of you says, Wow, now this is really nice, I get it, in fact, I don’t want to live without it. The designer part of you says, Holy crap, how’d they do that — it’s really hard!

In this session, we’ll look at a nifty framework for thinking about and talking about what I call three levels of happy design. Based on research from behavioral economics, hedonics, positive psychology, the importance of adult play, emotion in design, and a whole bunch of other stuff better saved for the talk.

About the speaker

This person is speaking at this event.
Dana Chisnell

If you want users to love your design, fall in love with your users. bio from Twitter

Next session in Empire III

3:45pm Happiness is Overrated by dave burke

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Time 2:30pm3:15pm CST

Date Sat 24th March 2012


Empire III, Hyatt Regency New Orleans

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Books by speaker

  • Handbook of Usability Testing

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