Making Sense of Messy Problems: Systems Thinking for Multi-Channel UX

A session at IA Summit 2012

Sunday 25th March, 2012

8:30am to 9:15am (CST)

It’s part of our job to talk to people to figure out complex situations. To build things people love, we have to understand not only users, but also the wider context we’re working in: people, systems, structures, business models, and more. The need to think the user experience through on several channels challenges us to envision a system that is cohesive and delivers delightful experiences.

Business analysis, computer science and psychology offer different frameworks and tools to help to make sense of a messy situation, to articulate and visualize the problem. In this talk, I will present a selection of techniques that are relevant to UX, such as Soft Systems Methodology or the Business Model Canvas.

Attendees will walk away with:

  • Knowledge about systems thinking theory
  • An understanding of how systems thinking methods can be used as part of a UX process, incl. tools and techniques

About the speaker

This person is speaking at this event.
johanna kollmann

UX, digital product strategy, agile, lean startup, collaboration, music, graphic novels, hiking, banjo. Co-chair #IAS14. Co-founder http://DesignJams.org. bio from Twitter

Next session in Empire II

9:30am Mapping the Way Forward: Influencing Client Experiences Through Service Design by Dom La Cava

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When

Time 8:30am9:15am CST

Date Sun 25th March 2012

Where

Empire II, Hyatt Regency New Orleans

Session Hash Tag

#SystemsThinking

Short URL

lanyrd.com/sqkwh

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