How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.
I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.
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