Design + Business: Creativity as an Agent of Change

How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.

I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.