Adapting Ourselves to Adaptive Content

A session at IA Summit 2012

Saturday 24th March, 2012

10:15am to 11:00am (CST)

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

About the speaker

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Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

Next session in Empire IV

11:15am IA Research & Practice: Continuing the Conversation by Jason Hobbs, Andrea Resmini and Keith Instone

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When

Time 10:15am11:00am CST

Date Sat 24th March 2012

Where

Empire IV, Hyatt Regency New Orleans

Session Hash Tag

#AdaptiveContent

Short URL

lanyrd.com/sqtry

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Topics

Books by speaker

  • Content Strategy for Mobile

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