Wednesday 31st October, 2012
11:30am to 12:30pm
Track B - Rethinking Marketing and Performance
B202 - Spreading the message
Moderator: Katherine Allen, Information Today Ltd
Marketing libraries using memes
Aaron Tay, National University of Singapore
Using IFTTT to connect and spread your message
Gary Green, Surrey County Council Library Service Voices For The Library
Your website stinks – and it's your fault!
Matthew Reidsma, Grand Valley State University
How can you ensure that your stakeholders are aware of your services and products – and what you can do for them? By using text based and video memes, the National University of Singapore Libraries developed a new style of marketing. IFTTT (If This Then That) is a free online service that enables users to easily connect over 40 different channels and share information. IFTTT can be used to manage information flows and spread marketing messages with limited time and resources. If your users are frustrated by your library website, it might be that is has not been designed with them in mind. Hear how libraries can build useful, usable websites that can adapt to user needs.
I'm librarian + blogger from Singapore Management University. Into social media, bibliometrics, analytics, library technology etc. Always learning new things. bio from Twitter
Version 7.4.22 of the 8-bit Library Gary app. Release contains minor bug fixes, but still suffers from occasional crashes. bio from Twitter
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