Sessions at IMEX 2012 on Wednesday 23rd May

How Nine Events Came to Life Across the Globe in Less than Two Years out of a Twitter Community

Date:Wednesday 23 May 2012
Time:10:15 - 11:00
Venue/Room:Inspiration Centre, Show Floor
Association/Organisation:
TNOC.ch and Planet Planit
Speaker(s):
Ruud Janssen, CMM, Managing Director, TNOC.ch; Paul Cook, Managing Director, Planet Planit
• Discover how nine EventCamps came to life across the globe in less than 24 months
• See how experimentation with different formats amongst event enthusiasts in freeform can lead to insightful learnings
• Discovering new roles required in hybrid events
• Using low cost technology and social media insights to create impactful events
• Organised by volunteers who care about experimentation and open source approaches to event organisation

Learning objectives:

1) Discover how events can come to life out of a common place of care
2) To discover how you can contribute and learn with and from the EventCamp experimenters
3) How to use low cost technology to experiment with high impact applications

Despite all the hype about Facebook, Twitter, Youtube and LinkedIn, blogs remain the rock solid foundation to every social media marketing strategy.

In this campfire session you will learn why blogs have a significant impact on event marketing. Julius will share some practical tips to deploy an effective blogging strategy, best practices from the event industry and some facts about the impact on your attendees decision making process.