Cutting Edge Social Game Product Development

While acquiring customers has become more expensive over the last couple of years, monetization rates from top developers have continued to substantially improve. Today, there are examples of developers large and small that are finding distribution, engagement, and monetization success, despite all the changes in the world of Facebook and social gaming over the last year. At the same time, genres and content are continuing to evolve with new mechanics and game play. How should developers be thinking about product development in 2012? Top developers will discuss.