Intelligent Content 2012

Strategies for Reaching Customers Anywhere, Anytime on Any Device

42 speakers

41 sessions

Day 1 Wednesday 22nd February 2012

• 8:00am Content is King: Why Focus on Content?

  presented by Scott Abel, The Content Wrangler

• 8:00am Why Intelligent Content is Needed for eBooks and Mobile Devices

  presented by Ann Rockley

• 8:00am What is DITA and How Does It Relate to Intelligent Content

  presented by Mark Lewis

• 8:30am How to Create + Evaluate Content That Influences Results

  presented by Colleen Jones

• 8:30am Down the Rabbit Hole: Getting Started with the DOTA Open Toolkit

  presented by Sarah O'Keefe

• 10:30am Is Search the Solution for Findability?

  presented by Cheryl Landes

• 10:30am Context Aware Everything!!

  presented by Robert Rose

• 10:30am Getting Started with PDF Publishing from the DITA Open Toolkit

  presented by Leigh White

• 1:30pm Beyond Visits and Page Views: How to Develop Actionable Web Metrics, Reports, and Analysis

  presented by Phil Kemelor

• 1:30pm Expand Your Content Reuse Potential through Indirect Addressing: Using @keys-based Referencing in DITA 1.2

  presented by Nancy Harrison

• 3:30pm The Anatomy of Content Management

  presented by Joe Gollner

• 3:30pm EPUB eSay: Take Print Documentation to the EPUB Format in Minutes

  presented by Kevin Siegel

• 3:30pm Introduction to DITA 1.2 Classification and Subject Schemes: Building a Knowledge Model for Your Content

  presented by Joe Gelb

Day 2 Thursday 23rd February 2012

• 8:15am Collaboration Nation: Content Professionals "Finally" Take Center Stage

  presented by Kristina Halvorson

• 9:00am The Discipline of Organizing

  presented by Bob Glushko

• 11:00am The Convergence of Search, Social, & Content Marketing

  presented by Arnie Kuenn

• 1:00pm The First Rule of a Good Content Strategy: Focus on Quality!

  presented by Jennifer Beaupre

• 1:00pm Developing a Mobile Content Strategy for the National Cancer Institute: A Case Study

  presented by Lakshmi Grama

• 1:00pm Waiting for GoDITA

  presented by Leigh White

• 1:30pm DITA for Publishers: Intelligent Content Starts Here

  presented by Eliot Kimber

• 1:30pm Write Message, Write Now!

  presented by Kris Hammond

• 1:30pm 12 Key Mobile Usability Guidelines You Need to Implement Now

  presented by Marta Rauch

• 2:00pm Socially-Enabled Intelligent Content: A Roadmap For Leveraging Component Content

  presented by Paul Wlodarczyk

• 2:00pm How To Capitalize on the Forthcoming Interactive Books Market Explosion

  presented by Mark Fidelman

• 2:00pm Delivering Dynamic Content Solutions Using DITA

  presented by Mark@Mekon

Day 3 Friday 24th February 2012

• 8:15am The Value of Standards and Intelligent Content

  presented by Michael Smith and Scott Abel, The Content Wrangler

• 9:00am From Tactile to Mobile: The Reinvention of Content Experience and Engagement

  presented by Josh Koppel

• 10:15am XML Without Tears

  presented by Joe Gollner

• 11:00am Making eBooks Profitable: A Case Study

  presented by Kevin Siegel

• 1:30pm Maximizing Operational Efficiency in the Intelligent Content Lifecycle

  presented by Val Swisher

• 1:30pm Lost in a Good Book

  presented by Phylise Banner

• 1:30pm Case Study: Chipping Away The Roadblocks to DITA Adoption

  presented by Helen Slattery, Steve Fogel and Bridget Burke

• 2:00pm Using Taxonomy and Metadata to Create Intelligent Content for Applied Materials

  presented by Jeff Carr

• 2:00pm Aggregating Hyper-Local Content to Enhance Mobile Experiences and Real-Time Discoveries

  presented by Sonpreet Bhatia

• 2:00pm From Intelligent Wikis to Intelligent Tweets: "Yes, You Can Create Intelligent Content"

  presented by Michael Boses and Don Day

• 2:30pm Is Content Strategy a Deliverable? Content Guidelines for Strategic Success

  presented by Sarah Beckley

• 2:30pm Reality Check: What to Expect from an Automated Conversion to eBook

  presented by Mark Gross

• 2:30pm Confessions of a DITAfile: What's IN and What's OUT for Project Success

  presented by Paula Toth

• 3:30pm Making the Business Case for Innovation: A Panel Discussion

  presented by Derek Olson, Joe Gollner and Victor Solano

• 3:30pm FICO's Journey to DITA: The Shift from Unstructured FrameMaker to DITA and Beyond

  presented by Kathryn Mahoney

• 4:00pm Meet The Innovators: A Discussion With Some Really Smart People Who Are Shaking Up The Publishing Industry

  presented by Scott Abel, The Content Wrangler

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