Wednesday 22nd February, 2012
8:00am to 8:30am
In this preconference opening session, intelligent content guru Ann Rockley defines intelligent content and explores the need for it when creating eBooks, enhanced eBooks, interactive web content, and apps. Ann makes the business case for a unified intelligent content strategy—a repeatable, systematic approach that facilitates the efficient and effective delivery of information to to the right people, at the right time, in the right language, and in the right format, on the device the customer chooses to use. This session acts as the official kickoff of the Mobile Applications and eBooks track.
President The Rockley Group. Expert in component content management, content strategy, reuse, digital publishing, XML, DITA. Fellow STC. MIS. Past Pres CM Pros. bio from Twitter
Sign in to add slides, notes or videos to this session