Why Intelligent Content is Needed for eBooks and Mobile Devices

In this preconference opening session, intelligent content guru Ann Rockley defines intelligent content and explores the need for it when creating eBooks, enhanced eBooks, interactive web content, and apps. Ann makes the business case for a unified intelligent content strategy—a repeatable, systematic approach that facilitates the efficient and effective delivery of information to to the right people, at the right time, in the right language, and in the right format, on the device the customer chooses to use. This session acts as the official kickoff of the Mobile Applications and eBooks track.