Friday 24th February, 2012
4:00pm to 5:00pm
Getting the right information to the right people at the right time in the right format and language is a difficult challenge. Adding support for a slew of new mobile devices to the mix adds yet another level of complexity. But it’s a problem many organizations are dedicated to solving.
Many will attempt to tackle these increasingly complicated content challenges by drawing upon the deep body of knowledge that exists in the technical communication and training arena. Thought leaders in this space, led by Ann Rockley and others, invented the discipline of content strategy and designed intelligent, unified approaches to solving seemingly impossible multichannel publishing projects. These approaches have been in use for over a decade in organizations around the globe. Others will adopt new and innovative ways of helping us solve the problem of reaching customers wherever they are, whenever they need information, and deliver it to them on whatever device they happen to be using.
Join Scott Abel, The Content Wrangler, for a look at innovative publishing projects that are changing the way we create, manage, and deliver content today. In this closing discussion, “The Wrangler” interviews innovators in the publishing industry and showcases some of the exciting work they are doing. You’ll see how one start-up has shaken up the publishing industry by creating enhanced, interactive eBooks that dazzle readers. You’ll discover an easy-to-use approach at repurposing information from a wide variety of sources and packing it up in eBook format on-the-fly. And, you’ll find out how one very smart company is making a profit by creating “how to” manuals people actually want to use.
Content strategist by day; EContent Magazine columnist by night. Covering dynamic publishing, global, mobile, social media, content marketing, eBooks and apps.
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