by Lis Hubert
For those of us that like sports, and even for those that don’t, we can see many similarities between both athletics and interaction design to learn and grow from. We were told that being a jock would not lead to intellectual success in the real world, but it has been seen that being a sports junkie has helped individuals become even better IxDs than anyone could have imagined. In this session join a self proclaimed jock as she shares lessons from the field (pun intended). We’ll discuss how being a jock means understanding not only how to be a great teammate who understands different personalities and skill sets, but also how to be a great motivator, strategist and, at times, leader. Next, we’ll relate these characteristics to being the best designer you can by learning how to: work with others (yes, even those pesky marketing folks), motivate others, convince your teams and executives of your design rationale, strategize to see the best design solutions come to light, lead teams to success, and much more. These are the qualities that, learned from personal experiences as an athlete and a designer, have made people more effective in both realms.
This discussion is designed to take even the most uncoordinated benchwarmer designer to All-Star status. You don’t wanna miss it!
So your client is excited and wants some of that “persuasive design” juice for his health application. And you did your homework! You read the books and blogs. You got yourself your “Mental Notes” deck and “Design With Intent” toolkit. And as you shuffle through the cards with their abundant patterns and principles to influence behavior – now what? Where to start? Where to focus? What part of the interaction to tackle? Which pattern to choose? And why?
Interest in design for behavior change has been growing rapidly in interaction design in the past years. In part thanks to that, we now have tools and libraries to inspire our designs. What we are lacking are focus and guidance in applying them. Usually, we get those from user research. But current research methods and deliverables arguably do not provide ready springboards.
This presentation introduces the Motivation Ability Opportunity (MAA) Model for consumer behavior, nicked from environmental psychology, as a tool to structure user research around a single behavior to be changed, and to guide subsequent design in prioritizing issues to tackle and choose ways to tackle them.
With practical examples from past client work, the presentation will lay out the model, the research behind it, methods and interview questions to fill it, and how to use it to guide design. Plus you get a handy handout! So the next time your client wants some of that “persuasive design” juice, you'll know “now what” to do.
1st–4th February 2012