Sessions at Interaction12 about Communication

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Topic: Communication

Wednesday 1st February 2012

‘Visual Storytelling’ to Communicate Sustainability

by Arlene Birt

The topic of sustainability is increasingly a part of business dialogue and consumer focus.

But how do consumers interact with topics related to sustainability, and how can designers facilitate the understanding of, and interaction with complex sustainability data?

Whether you are a eco-newbie or a seasoned expert in LCA (Life Cycle Analysis: a form of ecological accounting), you will learn techniques on how to structure this information and enable people to interact with it. By the end of the workshop, you’ll have a better understanding how to put sustainability content into context.

This workshop will explore information design-oriented techniques to communicating sustainability to consumers. We’ll focus on narrative and storytelling approaches to communicating sustainability in visual and interactive ways.

Participants will walk away with a better understanding of a narrative and user-friendly approach to designing this information. During this ½-day workshop we will cover:

An overview of the world of sustainability
The variety of sustainability data that exists
Methods for structuring information on sustainability
Creative and real-world examples of good (visual & interactive) communication on sustainability
Highlights from consumer research: ‘How do consumers understand sustainability?’
Tips and techniques of information design, data visualization and ‘visual storytelling’
The workshop will end with us focusing on specific scenarios brought by participants.
At 9:00am to 12:30pm, Wednesday 1st February

Saturday 4th February 2012

Communication & Content in Web Software: Bringing Customers from Like to Love

by Des Traynor

Web software is a gamble. Especially for start-ups who raise millions of dollars, all in the hope that they'll somehow motivate people to find them, interact, contribute and most importantly stick around for a few years. It's a high stakes game. On one hand there are apps like Color, Wave, Buzz, which couldn't motivate even the most die hard of users to regularly update. On the other hand there is Facebook/Twitter/Instagram with millions of users adding content every minute.

Much is written about acquiring customers online, but in truth that's only part of the challenge. Motivating them to complete on-boarding, contribute content, and most importantly stick around is the most important piece. As many a site owner knows leaky buckets don't fill very fast.

This session will present research, advice and findings from the study of several web applications, and how content and communication contributes to their success. Attendees will leave better equipped to design applications, and maintain good customer communications during the crucial early days of an application's life.
At 11:50am to 12:35pm, Saturday 4th February

In Liffey 2, The Convention Centre Dublin CCD

Coverage video