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  • Why We Share: Motivations at the Heart of Sharing

    by Angel Anderson

    As experience designers, we are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web; sharing. Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people ~want to share in the first place? You can’t just add a button and expect a digital tsunami of shares. Designers, this is where our unique blend of behavioral understanding and design context can translate into magic. Getting people to share can help you spread a particular message, create a community around a topic, or simply gain buzz about something you want to “go viral” but first you have to design a situation that truly encourages sharing. To get sharing right, you must understand the basic motivations of sharing ~and create a framework appropriate to the context. In this session well examine:

    The evolution of sharing behavior
    The 3 main psychological motivations that drive people to share
    Companies that get sharing right
    Guidelines for creating inspired sharing frameworks Ultimately, sharing is good for us as a species. Find out why and discover how to tap the human desire to share to create happier customers, happier users, and a happier you.

    At 2:40pm to 3:25pm, Saturday 4th February

    In Liffey 2, The Convention Centre Dublin CCD

    Coverage video

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