Sessions at Interaction12 about game psychology and Game Design and user behaviour in Liffey B

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Friday 3rd February 2012

  • Beyond Gamification: Architecting Engagement Through Game Design

    by Dustin DiTommaso

    Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.

    In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.

    At 11:05am to 11:50am, Friday 3rd February

    In Liffey B, The Convention Centre Dublin CCD