Sessions at Interaction12 about Innovation in The Convention Centre Dublin

Friday 3rd February 2012

• Why is no one using your product?

  by Julie Baher

  It’s easy to get caught up in the detailed design of a product, but sometimes you need to step back and look at whether people are really adopting your product. This talk will describe how we’ve leveraged Roger’s Diffusion of Innovation model and concepts from Geoffrey Moore’s Crossing the Chasm to craft a research plan that examines the “adaptability” of products.

  • Innovation
  • Product Design
  • products

  At 2:00pm to 2:10pm, Friday 3rd February

  In Liffey 1, The Convention Centre Dublin

  Coverage video