Sessions at Interaction12 about Sustainability and Communication and visual storytelling

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Wednesday 1st February 2012

‘Visual Storytelling’ to Communicate Sustainability

by Arlene Birt

The topic of sustainability is increasingly a part of business dialogue and consumer focus.

But how do consumers interact with topics related to sustainability, and how can designers facilitate the understanding of, and interaction with complex sustainability data?

Whether you are a eco-newbie or a seasoned expert in LCA (Life Cycle Analysis: a form of ecological accounting), you will learn techniques on how to structure this information and enable people to interact with it. By the end of the workshop, you’ll have a better understanding how to put sustainability content into context.

This workshop will explore information design-oriented techniques to communicating sustainability to consumers. We’ll focus on narrative and storytelling approaches to communicating sustainability in visual and interactive ways.

Participants will walk away with a better understanding of a narrative and user-friendly approach to designing this information. During this ½-day workshop we will cover:

An overview of the world of sustainability
The variety of sustainability data that exists
Methods for structuring information on sustainability
Creative and real-world examples of good (visual & interactive) communication on sustainability
Highlights from consumer research: ‘How do consumers understand sustainability?’
Tips and techniques of information design, data visualization and ‘visual storytelling’
The workshop will end with us focusing on specific scenarios brought by participants.
At 9:00am to 12:30pm, Wednesday 1st February