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- Venue: The Convention Centre Dublin
Thursday 2nd February 2012
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The Disruptive Age: Thriving in an Era of Constant Change
As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time––a disruptive age. And we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo.
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Cultural Design
by Erik Dahl
The products and services we design and deploy are embedded within a culture and not just a context. Culture is an important concept that is often overlooked by designers. We need to think beyond user's goals, needs, desires, emotions, context, psychology and principles of design; we need to start designing from a place of culture.
This talk explores how cultural understanding can inform design as well as how our designs impact the cultures that use them. I define culture in terms of design and build a framework designers can use to better understand culture and it’s implications on their design work. Designers will walk away from this talk with basic cultural literacy and the tools to incorporate cultural understanding into their design process. I will also show the impact the products and services we design have on cultures.
Ultimately, design (even if data and pattern driven) is subjective and we bring our own historical trajectory to our designs. Having a deeper understanding of culture will have a direct impact on what we bring to our design decisions.
More broadly, as a design profession we need to be expanding our discourse to include culture and cultural theory into our understanding of interactions, experiences and design.
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Design and the New Modern: Three Things You Should Know
The world has changed, but design, like so any other institutions, has barely kept pace. This discussion delves into three aspects of contemporary design that depart from 20th century modernity—without ignoring its inherent wisdom. This narrative journey playfully unveils major pillars of contemporary social thought applied to interaction design, touching on a wide array of topics from vampire movies and dance festivals to space aliens and horticulture.
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Design Language for Interactions
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Does size matter?
by Michal Levin
Remember the days when there was just a PC? – A single form factor to consider when designing an application or web site. It was landscape format, mouse-interaction based, and with relatively high resolution.
Well, times have dramatically changed since then… Today, there are numerous desktop and mobile devices out there – in different shapes, sizes, technologies, resolutions, input methods, features, and more.
These also represent a variety of users, interaction models, behaviors, use cases, contexts, needs, goals, environments, etc.
So how do you design for all of these different devices? And even more interestingly – How do you design for multiple devices which are all part of a product ecosystem?
This presentation (with the help of Seinfeld and some Friends), will discuss the unique challenges interaction designers face when designing for an ecosystem of devices. It will present the unique considerations and complexities to take into account, and try to pave the way towards finding the right, delicate balance between consistency across the ecosystem and optimized UX per device.
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Innovations in Accessibility: What We Can Learn From Digital Outcasts
by Kel Smith
Despite our growing potential to augment human capability through technology, the innovation curve sometimes leaves behind people who could most benefit. We’ll call this group the “digital outcasts” (a term introduced by researchers from the University of Sussex), and they ironically reside at the epicenter of today’s most exciting developments.
On a purely grass-roots level, digital outcasts are taking it upon themselves to improve and sustain their success in life. They are doing this through personally customized solutions that otherwise wouldn’t exist. Interestingly, their efforts then contribute mightily to the same technological landscape that originally neglected them. For such an important (and growing) demographic, this represents a cultural sea change of increasing significance.
Participants of this session will explore the significance of digital outcasts in the creation of such emerging technologies as mobile apps, video games, personalized robotics and virtual worlds. Emphasis will be placed on products and services in the health sector, with recent case studies spanning multiple therapeutic contexts: blindness/low vision, long-term rehabilitation, oncology, physical therapy, degenerative disease, cognitive disorders and opioid-free pain management. Practical examples will include such platforms as the iPad, Nintendo Wii, haptic interfaces, virtual prosthetics, text-to-speech functionality, eye-tracking, adaptive mobile devices and Second Life.
Regardless of channel – at some point in their lives, everyone gets older and must enter the digital looking glass. This presentation will emphasize the importance of embracing universal design principles throughout development cycles, thus creating ambient, barrier-free benefit to consumers of all abilities and backgrounds.
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Artificial emotional intelligence: Designing interactions for emotional awareness
If you've ever shouted at a computer, you'll know that they can be infuriating colleagues. Since Asimov's iRobot we've recognised that human-computer relationships are beset by disfunction. Inconsistency and lack of ‘emotional intelligence’ are computers’ personality disorders. We have an opportunity to create context-aware interfaces with emotional intelligence. How can we do this and apply it today in defining and designing interactions?
Team players
How can computers work with teams of people? For instance, Belbin Team Roles tell us about how different personality types play specific roles on teams. What roles are suited to computers’ strengths? What feature sets and behaviours will make them coherent, consistent team players that human members can relate to? I'll show this is a tool that attendees can apply immediately.
Emotionally smarter
I've interviewed professionals such as psychiatrists and negotiators to see how they apply emotional intelligence. For instance, negotiators adapt their behaviour to others’ stress levels. They don't tell an angry person to ‘calm down’ – they mirror their emotional level and ‘bring them down’. I'll show how we can already detect users’ emotional states and how to apply this knowledge. I'll propose techniques for attendees to discuss and apply.
The presentation will focus on stories, tips and discussion. But I'll provide plenty of references and reading recommendations for the audience to explore afterwards.
We often talk about emotion in terms of the user's experience. It's time computers got emotionally smarter. This presentation will give attendees tools to design interfaces that do that.
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Imagination and Identity
The National Leprechaun Museum.
A cultural project.
We explore and imagine the otherworld of Ireland with people in the museum. This is a rich environment and we worked with The Department of Folklore in UCD to deliver the project.
We aim for high quality engagement with an adult audience in a multisensory environment.
Culture as product, one that is consumed and created often at the same time and by the same people. Taking a journey through cultural identity, we approach from different directions using a variety of viewpoints and touchpoints. Developing, evolving and communicating the ideas
We will explore the 14 spaces we use in the museum and how these are designed to help people imagine the otherworld.
How we adapt to user experiences in a realtime environment. I will discuss this approach and how it has developed since we began the project.
Feed back and innovation, devising feedback capture systems, successes and failures, how these impact on changing the processes and the overall project.
Engagement and the expectation of enjoyment for all.
Overall I will explore the context of the topic, the design of the system, and the crafting of experiences. I will look at narratives both internal and external and how these continue to be shaped.
I encourage audience participation.
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The Future of Design, Healthcare, and Mobile Technology
by Medical Avatar, Akshay Kapur and Virgil Wong
Mobile technologies are having a transformative impact on both healthcare access and delivery. The interaction design of a given product for healthcare may have actual life or death consequences. This presentation will highlight key examples of innovative designs for new smart phone and tablet software that helps people manage chronic diseases, quantify their health status, and connect to critical medical resources via remote health monitoring. Benefits of good health technology design for both clinicians and patients include better informed decision-making processes and efficiencies gained through well-organized and aggregated data sets.
Learning objectives include:
How to create powerful design processes to solve complex problems in medicine and healthcare.
How designers can best shape technologies to empower patients, physicians, and researchers.
How to effectively present modular, complicated, variable and voluminous data on mobile computing platforms.
Emerging designs that are serving as stepping stones in the convergence of healthcare and health information technology will be discussed. The presentation will include live demonstrations of outstanding mobile healthcare app designs and other new technologies being used by both patients and clinicians. The importance of interaction design will be emphasized in its critical role for bringing the benefits of mobile technologies to doctors, patients and the overall health care community. -
Beyond Modernism: What Interaction Designers Can Learn from the Architecture of Zaha Hadid
by Jason Brush
The predominant aesthetic of user interface design since its advent reflects the ethos of modernist, Bauhaus-inspired architecture and design, shunning decorative adornment in favour of aesthetics determined by utile function. Meanwhile, many leading architects have moved past the principles that guided the seminal architecture of the modernist era — and still inspire interface design — to embrace aesthetic goals outside pure functional form; today's most influential, progressive buildings are complex structures that balance individualistic, conceptual and expressive goals with their functional purpose. Among the notable architects whose practice breaks with the conventions of modernism is Pritzker-winner Zaha Hadid. Her work — such as BMW's headquarters and the Guangzhou Opera House— is marked by a sophisticated connection between her buildings and their surrounding environment, often resulting in dramatic, fluid, organic forms that break from the functional simplicity of modernism.
This talk is an inspiring survey of Hadid's architecture practice from the perspective of the interaction designer, and uses her work to ask some key questions about the status quo of today's design aesthetic for interaction and what the future may bring: can interaction design evolve to achieve the types radical forms seen in Hadid's architecture? If not, why not, and is this a good or bad thing? If so, how so, and what obstacles do interaction designers face? What parallels between architecture and interface design are apropos, and which are not? What inspiring lessons can interaction designers take from Hadid's work to inform the evolution of their craft?
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Celsius vc. Fahrenheit: Degrees of Difference Between EU and US IxD
by katey deeny and Søren Muus
This presentation aims to identify and explain differences (and similarities) between how interaction design is practiced in the US and Europe. While Europeans have a rich depth of shared cultural references to draw upon amongst narrow groups, Americans tend to share broader, yet more fleeting, contemporary popular references. Shared references shape how mental models are formed, therefore these differences have an effect on how we create and communicate, ultimately influencing the design process as a whole.
Using anecdotes from their own experiences, the presenters, who practice in Europe and America respectively, will explore how shared references between users, practitioners, and clients influence design processes and practice internationally. Understanding how these differences can inform interaction design will be framed through the lens of cognitive theory and ethnography, providing foundational context for the discussion.
Attendees can expect to learn about unique cultural factors in process and practice that they can directly apply to their own work, regardless of the country or region where they practice. In addition to gaining a depth of understanding about the global interaction design community, attendees will expand their knowledge of methods for understanding representation and reference.
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Design for the Unknown: Healthcare and Ambiguity
by Maggie Breslin
In healthcare, we owe it to people to share with them the best information we have about the probable course of a disease as well as the risks and benefits of treatment options.
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A Connected Mobile World
by Thomas Kueber and Christian Drehkopf
In an ever more connected world we believe that not longer a single entity defines a true customer experience. Not a sole product's feature set, interface or service proposition defines it's real value for the people using it, but it's emplacement in a vivd ecosystem of transferable content, information and personal data. The experience is rather defined by the rules and regulations between the consumer's relevant products in a connected system with an designed overarching layer of tangiblized data. We therefore think that in the future the design of these exact touchpoints between products will be even more important for the consumer than a single interface entity.
Especially in the mobile world an application‘s behavior is determined by device capabilities, data connectivity, periphery accessories and software frameworks that live outside the actual product. Looking at Samsung's AllShare, Apple's iDevices and, more recently, at the attempts of the automotive industry, we see that the true power does not lie in the sophisticated design of the single product but in the transferability and seamless connectivity between screens, input devices and data processing services.
In this presentation we will analyze current experience ecosystems with an emphasis on mobile contexts. By looking into the building block of carefully designed ecosystems we line out guidelines and recommendations for designers to build better connected systems. This talk is especially for professionals in the experience industry, designers, managers and engineers as well as for everyone involved in the innovation and production process of digital and mobile products.
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The Aesthetics of Motion in the age of Natural User Interfaces
by Dave Malouf
This talk will carry from where Dave left off in 2009 when he explored the Foundations of IxD as criteria for coming up with a semantics for critiquing IxD. Dave will review these original theories and dive deeper into an area he only alluded to in the first presentation: Motion.
Motion has always been a part of interaction, but today more than ever, the types of motions we are being asked to do have greater scale and greater diversity and the very motions we employ are now central to how we differentiate the means of interaction and lead to new aesthetic and semantic phenomena as part of the total experience design.
The talk then transitions from the theoretical and outlines how this new understanding of motion as an aesthetic of its own requires us to shape the way we practice interaction design differently regardless of platform, but especially when we are working in areas where we are creating new interaction paradigms or working with immature ones.
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The Mobile Frontier
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space. -
What if... crafting design speculations
What happens when you decouple design from the marketplace, when rather than making technology sexy, easy to use and more consumable, designers use the language of design to pose questions, inspire, and provoke — to transport our imaginations into parallel but possible worlds?
Once you start doing this you are effectively dealing with fiction and very different aesthetics come into play.
In my talk I will use examples from the Design Interactions programme at the RCA and my own studio to discuss aesthetic issues around crafting design speculations, such as engagement, ambiguity, suspension of disbelief, and different kinds of thought experiments (e.g.: counterfactuals, what if…, and reductio ad absurdum).
Friday 3rd February 2012
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Exploring, sketching and other designerly ways of working
by Jonas Lowgren
What is a “designerly way of working”? In my view, the core elements of design are to investigate possible futures, to address all aspects of quality in parallel (think aesthetics and utility), to grow an understanding of the “problem” by developing attempts to “solve” it, and to think through sketching and other tangible forms of representation.
In interaction design practice, I find that a designerly stance based on the elements outlined above most often manifests itself in Exploring and Sketching.
Exploring as in assuming that there is a wide space of possible designs ahead of us, and we need to learn about its topology to know where the most promising directions are. Moreover, we can involve users in exploring the possibilities together, rather than merely asking them about the point in the space they currently inhabit.
The main vehicle for exploration is Sketching, where possible designs are materialized in ways that are specific enough to assess their qualities, yet lightweight enough to be disposable. Sketching interaction design comes with a set of particular challenges, since the essence of the sketched idea is nearly always in its temporal properties – how the interaction unfolds over time.
In this keynote, I will examine Exploration, Sketching and other designerly ways of working in interaction design practice, illustrate them by means of examples and assess them in relation to professional standards.
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Beyond Gamification: Architecting Engagement Through Game Design
Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.
In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.
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Touchy! Identifying Every Touch Point in the Experience Life Cycle
by Angela Schmeidel Randall
While many professionals have years of experience in interaction design, it’s often limited to just one platform: the Web. In this presentation, Normal Modes will discuss creating great experiences on a variety of platforms.
After all, designing a customer experience is about more than web, mobile and social media. The problem is that other platforms — like kiosks, in-store displays, and IVR systems — are widely ignored. While designing the end-to-end customer experience includes popular experiences like mobile and social, there’s a world of other customer experience platforms that are currently left out of the conversation. Text messaging and voice messaging, in particular, are underutilized as communications platforms, and voice automation systems are routinely BAD (OK, really bad) experiences that few are addressing.
We’ll discuss how experience maps help identify all touch points in the experience lifecycle. With this information, we can monitor each touch point and identify points of failure, ambiguity, and opportunities for improvement. We’ll talk about how choosing the right tool at the right time to communicate with customers is an important aspect of creating the overall experience, but is currently limited by the inexperience of many interaction designer with non-standard platforms. We’ll also talk about some examples from each platform by companies who are doing it right.
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All Aboard: A Cross-channel Approach to the Gamification of Public Transport
In our role as consumers of services, as information bleeds into the physical world we face an increasing multitude of different environments, interfaces, and procedures which, from our perspective, all participate in one single activity: completing the goal at hand.
This is nowhere more visible than in complex activities requiring multiple, consecutive, or prolonged interactions: for example in dealing with the healthcare system, or when using any combination of public and private means of transport. These complex tasks have a potential to confuse, frustrate, and provide inconsistent user experiences as we try to make sense of things while using different combinations of websites, smartphones, real-time displays, street or shop signage, and traditional paper-based materials such as maps and timetables. This talk details the early stages in the design of a systemic, cross-channel approach to public transportation for the city of Gothenburg, Sweden, how gamification has been applied to the process to make co-modal travel strategies an enticing prospect for passengers and a key element in the city's vision for a sustainable future, and how bus stops have been refitted as active touchpoints in a larger, seamless cross-channel customer journey.
Questions the talk will try to answer are: What pieces of information are needed? What artifacts are necessary for a base system to work? How do cross-channel guidelines become effective (by providing third-parties with a competitive edge, a business advantage, a reduced time-to market)? What deliverables for cross-channel experiences? What benefits from gamification?
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Hacking Space Exploration and Science
From hearing particle collisions to discovering distant galaxies: how people are creating unexpected interfaces for open source space exploration and science.
Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. There has been a considerable movement in the last several years to make science more open between scientific disciplines and to the perceived “public”. But simply making science open – by placing datasets, research, and materials online and using open source licensing – is only half the battle. Open is not the same as accessible. Often the materials are very cryptic or are buried deep within a government website where they’re not easy to find. It's not until someone builds an interface to these open datasets that they truly become accessible and allow for hundreds of thousands of people to actively contribute to scientific discovery.
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Understanding Us: The Next Frontier
While we have put men on the moon, mapped the human genome and found cures for various diseases that previously decimated humanity, the scientific, organized understanding of human motivation and behaviour largely remains the undiscovered country. It shouldn't and, if we have anything to say, it won't.
Join Dirk as he diagnoses why and how the essential, internal human condition has been left to wither while external, physical aspects of the world have been developed seemingly beyond the limits of human comprehension. Then, he will illustrate the immense opportunity that now lies before us to revolutionize how we understand ourselves and others, and what impact use of that knowledge can have on us as citizens, designers and marketers.
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Concept to Code: Code Literacy in UX
by Ryan Betts
The DNA of our industry is rapidly evolving. Devices are multiplying like a zombie plague; once immutable patterns are being challenged; interface conventions are changing at an incredible pace; all the while, our documentation is struggling to stay relevant. This constant flux is enough to make you want to quit and buy a farm. But one thing remains constant through it all: user experiences are forged in code. As UX professionals, we are learning, unlearning, and relearning things all the time. We do it to understand the needs of our users, keep abreast of changes in our field, and communicate effectively with our clients. Understanding code is no different. Whether you are wrangling big data, making objects smarter, or trying to design a more intuitive mobile interface, code literacy is an invaluable design skill. At last year’s conference, there was much discussion about what the material or medium of our profession is. This talk will explore the ways in which code is becoming more and more critical to the experiences we are designing, and present you with a framework that you can apply to your own practice to increase your code literacy.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
— Alvin Toffler, Rethinking the Future
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Sculpted! Using Sculpture as a Design Lens
by Rachel
Sculpture is often concerned with mapping the human body and locating it in relation to the world. Sculptors create objects that are meant to be seen, felt, walked around and directly experienced. Interaction designers, too, are concerned with creating and defining experiences for their audience to directly engage in. Why not see what the one can contribute to the other? Are there things to be learned from sculpture that can be applied to interaction design?
Through ethnographic observations, conversations with sculptors and sculpture aficionados, and an extensive literature review on art history, theory and criticism I have endeavored to answer those questions. Over time, I have identified six aspects of sculpture that are applicable to interaction design: context, multiple viewpoints, bodily empathy, physical parts, multi-sensory engagement and form. During the talk, I will introduce these aspects and use them to critically examine existing interactive artifacts and suggest ways to use them as design lenses.
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Why is no one using your product?
by Julie Baher
It’s easy to get caught up in the detailed design of a product, but sometimes you need to step back and look at whether people are really adopting your product. This talk will describe how we’ve leveraged Roger’s Diffusion of Innovation model and concepts from Geoffrey Moore’s Crossing the Chasm to craft a research plan that examines the “adaptability” of products.
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Designing the mobile wallet experience
by Jonathan Rez
By the end of 2011 more than 50M NFC enabled mobile devices are expected to be sold world-wide. Initially these will be used for contactless payments, transport ticketing and retail loyalty programs and vouchers, replacing physical plastic cards and paper coupons. Long term, mobile wallets will potentially store identity information. Seren is currently in the process of designing the mobile wallet experience for one of the world's leading global mobile network operator. Some of the interesting questions we are currently facing are based around users’ mental models, perceptions and expectation and the collision between real-world and virtual wallets.
During this session I intend to share some of the unique challenges we have had to tackle along the way. I plan to look at high level user-experience paradigms as well as specific interactions patterns and how they support relevant use-cases and the complex technological challenges.
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How being a jock makes a better Interaction Designer
by Lis Hubert
For those of us that like sports, and even for those that don’t, we can see many similarities between both athletics and interaction design to learn and grow from. We were told that being a jock would not lead to intellectual success in the real world, but it has been seen that being a sports junkie has helped individuals become even better IxDs than anyone could have imagined. In this session join a self proclaimed jock as she shares lessons from the field (pun intended). We’ll discuss how being a jock means understanding not only how to be a great teammate who understands different personalities and skill sets, but also how to be a great motivator, strategist and, at times, leader. Next, we’ll relate these characteristics to being the best designer you can by learning how to: work with others (yes, even those pesky marketing folks), motivate others, convince your teams and executives of your design rationale, strategize to see the best design solutions come to light, lead teams to success, and much more. These are the qualities that, learned from personal experiences as an athlete and a designer, have made people more effective in both realms.
This discussion is designed to take even the most uncoordinated benchwarmer designer to All-Star status. You don’t wanna miss it!
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Your Users are Hobbits: How classic quests can inform your next design
by Abi Jones
In your head you've probably called your users a lot of names, but is ‘Hobbits’ one of them?
Thinking about your users as Hobbits can help you frame the use of your website or application and help you put yourself in the user's shoes. Uh, except they’re hobbits, so they’re not wearing shoes.
Thinking about your users Hobbits will help you by:
Establishing a path through the application
Creating a call to adventure (even if you work in online banking)
Showing how to overcome Frodo's (ahem, a user's) refusal of the call
Introducing a mentor (like Gandalf or Yoda)
Helping users overcome an ordeal (ordering pizza online counts), and
Returning as a changed person (ideally changed for the better). -
Core Principles of UX Management: Educating, Mentoring and Inspiring Your Team
After several years as a practitioner, you’re now managing other interaction designers… As a UX professional, you are naturally empathetic towards others, so your first goal is to be a good manager to each individual.
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Input/Output: Interaction design at the intersection of city and its interfaces
by Sami Niemelä
I this short talk, I will present 10 key findings from our work on designing services for the city of Helsinki
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