Cultural Design

A session at Interaction12

Thursday 2nd February, 2012

10:20am to 11:05am (DMT)

The products and services we design and deploy are embedded within a culture and not just a context. Culture is an important concept that is often overlooked by designers. We need to think beyond user's goals, needs, desires, emotions, context, psychology and principles of design; we need to start designing from a place of culture.

This talk explores how cultural understanding can inform design as well as how our designs impact the cultures that use them. I define culture in terms of design and build a framework designers can use to better understand culture and it’s implications on their design work. Designers will walk away from this talk with basic cultural literacy and the tools to incorporate cultural understanding into their design process. I will also show the impact the products and services we design have on cultures.

Ultimately, design (even if data and pattern driven) is subjective and we bring our own historical trajectory to our designs. Having a deeper understanding of culture will have a direct impact on what we bring to our design decisions.

More broadly, as a design profession we need to be expanding our discourse to include culture and cultural theory into our understanding of interactions, experiences and design.

About the speaker

This person is speaking at this event.
Erik Dahl

Independent Designer. @IxDA Board member. Co-founder of @midwestUX conference. Creator of http://www.uxaxioms.com bio from Twitter

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Ireland Ireland, Dublin

1st4th February 2012

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Time 10:20am11:05am DMT

Date Thu 2nd February 2012

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Books by speaker

  • Scientific Collaboration on the Internet

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