Sessions at Interlink Conference 2012 on Thursday 7th June

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  • Introduction

    At 9:00am to 9:15am, Thursday 7th June

  • Responsive People

    by Faruk Ateş

    The World Wide Web turned 21. Our craft has become more complex and comprehensive than ever before. The average team building a decent-sized web product now spreads across many different disciplines. What are the common challenges we face, and how can we make sure everyone “speaks the same language” in such a fragmented yet interconnected work environment?

    At 9:15am to 10:00am, Thursday 7th June

    Coverage video

  • Little Big Systems

    by erin kissane

    It’s really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we’re excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

    Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.

    At 10:00am to 10:45am, Thursday 7th June

  • Switch: From Freelancer to Entrepreneur without Agency-ing*

    by Jamin Jantz and Matthew Smith

    Why do designers live under the tyranny of the dichotomy that they must either stay a one man show or become a full scale shop? It doesn’t have to be this way, and in fact these old models have stifled the way our industry thinks and works. We’ll show you how a flexible model of allocating a team based on a project can be an amazing selling point to your clients and put you in a position to make a lot more money on every hour. But if you hate money, and the beer you will have with your extra time, you should probably go somewhere else.

    • Agency-ing definition — a crippling mental illness affecting independent web professionals where they think they must build a large agency with a huge payroll, big rents and tons of overhead in order to be successful.

    At 11:15am to 12:00pm, Thursday 7th June

    Coverage video

  • Lettering for a Living

    by Jessica Hische

    Jessica Hische does a lot of things, but the thing she does best by far is draw letters. In her pep-rally of a talk, learn why it’s important to appreciate niche industries, and why all type designers deserve a hug.

    At 12:00pm to 12:45pm, Thursday 7th June

    Coverage video

  • Why CSS Preprocessors Matter

    by Jina Bolton

    Whether you’re working alone or on a large team, having a solid CSS architecture is incredibly rewarding and essential for good development, design, and business. As continuous integration gains traction in today’s web application development workflows, living style guides and CSS preprocessors like Sass & Less help keep everything in check. Learn how CSS preprocessors can enable you to create smarter, forward-thinking maintainable web interfaces.

    At 1:45pm to 2:30pm, Thursday 7th June

  • Unbelieveable eCommerce

    by Paul Boag

    Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realize your uniqueness you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This one example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

    At 2:30pm to 3:15pm, Thursday 7th June

  • Revert to Type

    by Jon Tan

    This talks will plunge into the how and why of web fonts. Web design has always been part information design, part advertising, and part magic. With a little knowledge of how web type works technically, and a smattering of tips on how typography works cognitively, anyone can set type for the screen that is functional, beautiful, and magical, and that’s what this talk aims to help you do.

    At 3:45pm to 4:30pm, Thursday 7th June

  • The Burden of Creativity

    by Cameron Moll

    Humans have been endowed with the ability to create; it’s an innate desire. But it’s one of the most challenging things we do, especially as web professionals, as it challenges us mentally, technically, and certainly emotionally. Cameron will analyze the history and fundamentals of creativity, address the creative burdens he’s wrestled with over the course of his career, and share some ideas to make it less challenging and more rewarding.

    At 4:30pm to 5:15pm, Thursday 7th June

    Coverage video

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