by Faruk Ateş
The World Wide Web turned 21. Our craft has become more complex and comprehensive than ever before. The average team building a decent-sized web product now spreads across many different disciplines. What are the common challenges we face, and how can we make sure everyone “speaks the same language” in such a fragmented yet interconnected work environment?
by erin kissane
It’s really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we’re excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)
Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.
Why do designers live under the tyranny of the dichotomy that they must either stay a one man show or become a full scale shop? It doesn’t have to be this way, and in fact these old models have stifled the way our industry thinks and works. We’ll show you how a flexible model of allocating a team based on a project can be an amazing selling point to your clients and put you in a position to make a lot more money on every hour. But if you hate money, and the beer you will have with your extra time, you should probably go somewhere else.
Jessica Hische does a lot of things, but the thing she does best by far is draw letters. In her pep-rally of a talk, learn why it’s important to appreciate niche industries, and why all type designers deserve a hug.
by Jina Bolton
Whether you’re working alone or on a large team, having a solid CSS architecture is incredibly rewarding and essential for good development, design, and business. As continuous integration gains traction in today’s web application development workflows, living style guides and CSS preprocessors like Sass & Less help keep everything in check. Learn how CSS preprocessors can enable you to create smarter, forward-thinking maintainable web interfaces.
by Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realize your uniqueness you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This one example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
by Jon Tan
This talks will plunge into the how and why of web fonts. Web design has always been part information design, part advertising, and part magic. With a little knowledge of how web type works technically, and a smattering of tips on how typography works cognitively, anyone can set type for the screen that is functional, beautiful, and magical, and that’s what this talk aims to help you do.
by Cameron Moll
Humans have been endowed with the ability to create; it’s an innate desire. But it’s one of the most challenging things we do, especially as web professionals, as it challenges us mentally, technically, and certainly emotionally. Cameron will analyze the history and fundamentals of creativity, address the creative burdens he’s wrestled with over the course of his career, and share some ideas to make it less challenging and more rewarding.
6th–8th June 2012