International Search Summit New York 2012 schedule

Monday 1st October 2012

• A Checklist for International Search Success

  by andyatkinskruge

  Andy will introduce a day with a checklist of the most important factors to consider when entering new international markets and running multilingual search campaigns.

  On Monday 1st October

• Adobe: SEO In Asia Case Study

  by Motoko Hunt

  Motoko Hunt will present a case study Adobe's SEO activities in the Asia-Pacific region, looking at how the global brand manages international teams and campaigns.

  On Monday 1st October

• Geo-Targeting: Being in the Right Place at the Right Time

  Geo-targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting including local domains, local hosting and the hreflang tag.

  On Monday 1st October

• Getting it Right in Russia

  by Preston Carey

  A major global market, Russia has its own set of challenges and differences that sets it apart from other countries. Preston Carey from Yandex, Russia's homegrown and leading search engine, will introduce the Russian internet market, the search engine and share tips for effectively reaching a Russian audience.

  On Monday 1st October

• International PPC in a Global Ecommerce Brand

  Leading global shopping site Shopbop runs PPC campaigns right across the globe. Tim will present a case study on managing paid search across multiple languages and targeting leading global search engines Baidu, Yandex and Naver, as well as Google.

  On Monday 1st October

• Operationalizing Global Search

  by Bill Hunt

  Managing the multiple teams, stakeholders, languages, search engines, content, time zones etc.. is one of the major challenges of running a global search campaign. Drawing on his vast experience of international search management, Bill will present tried and tested techniques for evaluating and improving processes and performance on an international scale, in both large and small organizations.

  On Monday 1st October

• Search in Asia: Tips for Success

  by Global Search Mrktng

  With some of the largest and most sophisticated internet populations in the world, Asia is a region with huge potential for international businesses. However, the differences in language, culture and infrastructure make entering these markets - and succeeding in them - very challenging. Michael will present a checklist of things you need to know to make it in Asia.

  On Monday 1st October

• SEO Tools for a Globalized Website

  by CommonSenseAdvisory

  Marketers develop keywords and key phrases for inclusion in copy, hidden but machine-readable meta tags, online advertising campaigns, and postings on social media outlets. Then they're asked to take these keywords and phrases global, so that not only Bing and Google in the US can pick them up, but also local versions of these sites, as well as Yandex, Baidu and other country-specific search engines. In this presentation, Don DePalma discusses the use of translation memory with SEO tools for a globalized website.

  On Monday 1st October

• The Challenges of The Middle East

  by Lee Mancini

  With around 65 million web users and growing, the MENA region (The Middle East and North Africa) should be on the radar of organizations expanding internationally. Lee Mancini will discuss the challenges of targeting the region including language and cultural differences and suggest some effective SEO tactics for building a successful online presence.

  On Monday 1st October