Andy will introduce a day with a checklist of the most important factors to consider when entering new international markets and running multilingual search campaigns.
by Motoko Hunt
Motoko Hunt will present a case study Adobe's SEO activities in the Asia-Pacific region, looking at how the global brand manages international teams and campaigns.
Geo-targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting including local domains, local hosting and the hreflang tag.
A major global market, Russia has its own set of challenges and differences that sets it apart from other countries. Preston Carey from Yandex, Russia's homegrown and leading search engine, will introduce the Russian internet market, the search engine and share tips for effectively reaching a Russian audience.
Leading global shopping site Shopbop runs PPC campaigns right across the globe. Tim will present a case study on managing paid search across multiple languages and targeting leading global search engines Baidu, Yandex and Naver, as well as Google.
by Bill Hunt
Managing the multiple teams, stakeholders, languages, search engines, content, time zones etc.. is one of the major challenges of running a global search campaign. Drawing on his vast experience of international search management, Bill will present tried and tested techniques for evaluating and improving processes and performance on an international scale, in both large and small organizations.
With some of the largest and most sophisticated internet populations in the world, Asia is a region with huge potential for international businesses. However, the differences in language, culture and infrastructure make entering these markets - and succeeding in them - very challenging. Michael will present a checklist of things you need to know to make it in Asia.
Marketers develop keywords and key phrases for inclusion in copy, hidden but machine-readable meta tags, online advertising campaigns, and postings on social media outlets. Then they're asked to take these keywords and phrases global, so that not only Bing and Google in the US can pick them up, but also local versions of these sites, as well as Yandex, Baidu and other country-specific search engines. In this presentation, Don DePalma discusses the use of translation memory with SEO tools for a globalized website.
by Lee Mancini
With around 65 million web users and growing, the MENA region (The Middle East and North Africa) should be on the radar of organizations expanding internationally. Lee Mancini will discuss the challenges of targeting the region including language and cultural differences and suggest some effective SEO tactics for building a successful online presence.
1st October 2012