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SEO Tools for a Globalized Website

A session at International Search Summit New York 2012

Marketers develop keywords and key phrases for inclusion in copy, hidden but machine-readable meta tags, online advertising campaigns, and postings on social media outlets. Then they're asked to take these keywords and phrases global, so that not only Bing and Google in the US can pick them up, but also local versions of these sites, as well as Yandex, Baidu and other country-specific search engines. In this presentation, Don DePalma discusses the use of translation memory with SEO tools for a globalized website.

About the speaker

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CommonSenseAdvisory

Market research firm specializing in translation, interpreting, and localization industry. (Tweeting for CSA - Melissa). bio from Twitter

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When

Date Mon 1st October 2012

Short URL

lanyrd.com/sxtfm

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